Category: Support
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Turn Support Into Marketing by Being Unreasonably Helpful
Tactic Description:Instead of viewing customer support as a cost center, Arvid used it to create superfans. He responded within minutes, solved problems himself, and turned each interaction into a mini-marketing moment. Priority: Mid-termDifficulty: MediumBest Stage: Growth Example / Use Case:Many early customers tweeted or posted about how “insanely fast” support was – creating organic referrals…