Category: Sales
-
Make Your Outbound Message Start with the Buyer’s Outcome
Tactic Description:Ben shares that Chronologic’s outbound success came from leading with the buyer’s desired end result – not the product, not the features. Their top-performing emails didn’t even mention their tool until the second or third line. Priority: Short-termDifficulty: MediumBest Stage: Early Growth to Scaling Example / Use Case:Instead of “Chronologic helps you automate scheduling,”…
-
Productize Your First Value Moment in the Email
Tactic Description:Chronologic didn’t just talk about results – they showed it. In the very first email, they pre-booked a meeting on the recipient’s calendar using automation. It was bold, frictionless, and created instant engagement. Priority: Mid-termDifficulty: HighBest Stage: Growth Example / Use Case:They sent emails like: “We already set up a meeting with [rep] for…