Category: Revenue
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Charge From Day One – and Charge What It’s Worth
Tactic Description:Justin warns against free plans and underpricing. Transistor launched with paid-only pricing to set a tone of value and seriousness, avoiding low-intent users. Priority: Long-termDifficulty: MediumBest Stage: Launch to Growth Example / Use Case:Instead of freemium, they offered a 14-day free trial followed by paid plans starting at $19/mo – converting a high percentage…