Awesome SaaS

Category: Research

  • Use In-Home Research to Discover Real-World Problems

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    awesaas
    in , ,

    Tactic Description:IKEA teams regularly visit real homes around the world to study how people actually live – not how they claim to. This grounds design in behavior, not aspiration. Priority: Mid-termDifficulty: MediumBest Stage: Product Discovery Example / Use Case:Researchers observed that most people don’t open wardrobe drawers fully, leading IKEA to design sliding doors and…