Category: Product
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Bootstrap Early with a Painkiller and Expand via Referrals + Integrations
Tactic Description:Pekka describes how Leadfeeder grew without major funding by obsessively solving one painful problem and spreading through referrals and integrations – especially with tools their ICP already used (e.g., Google Analytics, CRMs). Priority: Long-termDifficulty: HighBest Stage: Early to Scaling Example / Use Case:They prioritized a seamless Google Analytics integration early on, which made it…
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Use Website Traffic as a Trojan Horse to Sell Sales Outcomes
Tactic Description:Pekka explains how Leadfeeder used web analytics as the entry point — something marketers already cared about — to eventually sell sales enablement and pipeline value to buyers. Priority: Mid-termDifficulty: MediumBest Stage: Growth Example / Use Case:Leadfeeder’s first feature looked like just traffic data. But sales teams later realized it could fuel cold outreach…
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Use OKRs That Track Customer Impact
🧠 Tactic DescriptionReplace activity-based OKRs (e.g., “publish 10 posts”) with customer-outcome OKRs (e.g., “increase trial → paid by 15%”). ⏳ Priority: Mid-term⚙️ Difficulty: Medium🚀 Best Stage: Post-PMF, Scaling 📌 Example / Use CaseAsia helped a marketing team shift to impact-focused OKRs-results tied directly to signups and conversions, improving team alignment. 🧵 Founder Quote / Mindset“OKRs…
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Design Onboarding Based on User Segments, Not One-Size-Fits-All
Tactic Description:Samuel highlights that onboarding should adapt to different user personas — their goals, experience levels, and use cases. A single linear flow leads to friction or abandonment for large chunks of your audience. Priority: Mid-termDifficulty: HighBest Stage: Growth Example / Use Case:A marketing SaaS segmented users by role at signup (founder, marketer, agency). They…