Category: Partnership
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Validate SaaS Demand by Solving a Pain You’ve Felt Personally
Tactic Description:Before Reditus, Joran was head of sales at a SaaS company frustrated by the complexity of affiliate tracking tools. He built Reditus to fix his own problem – ensuring tight product-market fit from day one. Priority: Mid-termDifficulty: MediumBest Stage: Pre-Product to MVP Example / Use Case:He wrote down his day-to-day pain points and evaluated…
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Use Affiliate Marketing as a Scalable Acquisition Channel From Day One
Tactic Description:Joran built Reditus with affiliate marketing at the core of his go-to-market. He didn’t wait to grow before launching a program – instead, he made affiliates part of the product’s DNA from the beginning, using them to amplify early reach. Priority: Short-termDifficulty: MediumBest Stage: Early Growth Example / Use Case:By recruiting niche influencers and…
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Leverage a Launch Platform That Gives Built-In Distribution
Tactic Description:Instead of launching TidyCal from scratch, Noah used AppSumo’s existing audience to drive thousands of users quickly – creating feedback, testimonials, and social proof overnight. Priority: Short-termDifficulty: EasyBest Stage: Launch Example / Use Case:TidyCal piggybacked on AppSumo’s daily traffic and email list, selling lifetime deals that turned early users into evangelists. Founder Quote /…
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Bootstrap Early with a Painkiller and Expand via Referrals + Integrations
Tactic Description:Pekka describes how Leadfeeder grew without major funding by obsessively solving one painful problem and spreading through referrals and integrations – especially with tools their ICP already used (e.g., Google Analytics, CRMs). Priority: Long-termDifficulty: HighBest Stage: Early to Scaling Example / Use Case:They prioritized a seamless Google Analytics integration early on, which made it…