Category: Marketing
-
Build a Transparent Company to Earn Evangelists, Not Just Customers
Tactic Description:Marc explains that Plausible’s radical transparency – from pricing to product roadmap – built fierce customer loyalty. They made everything public, including traffic and revenue, and let users feel like co-builders. Priority: Mid-termDifficulty: MediumBest Stage: Growth Example / Use Case:They published their churn rate, server costs, and even investor rejections. This led to word-of-mouth…
-
Win Early by Going All-In on a Niche That Larger Players Ignore
Tactic Description:Marc shares how Plausible grew by targeting a niche group-privacy-conscious developers and indie founders-who felt underserved by tools like Google Analytics. Instead of going broad, they went deep into this emotional, opinionated niche. Priority: Short-termDifficulty: MediumBest Stage: Idea to Early Growth Example / Use Case:Their homepage openly called out “Google Analytics is creepy” –…
-
Build Growth by Solving a Pain That Feels Like Revenue Loss
Tactic Description:Pekka shares how Leadfeeder’s early success stemmed from solving a painful, invisible revenue leak – website visitors who never convert. By reframing this as “lost revenue you didn’t know existed,” Leadfeeder turned an abstract insight into an urgent problem. Priority: Short-termDifficulty: MediumBest Stage: Early to Growth Example / Use Case:Leadfeeder’s homepage messaging shifted from…
-
Shift from Channels to Programs
🧠 Tactic DescriptionReorganize marketing from individual channels (SEO, paid, email) into strategic, outcome-driven programs with shared goals. ⏳ Priority: Long-term ⚙️ Difficulty: Medium 🚀 Best Stage: Post-PMF, Scaling 📌 Example / Use Case$7M ARR SaaS startup running 7 disconnected efforts switched to 3 unified programs. Result: 3× MQL-to-demo conversion in 45 days. 🧵 Founder Quote…