Awesome SaaS

Category: Marketing

  • Build a Calm Company That’s Boringly Profitable

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    Tactic Description:Like other indie SaaS founders, Benedikt emphasized calm growth – choosing profitability, clarity, and longevity over aggressive scaling. The team worked 4-day weeks and made deliberate, durable decisions. Priority: Mid-termDifficulty: MediumBest Stage: Growth Example / Use Case:Userlist grew slowly but steadily without funding, press, or performance marketing. Retention and word-of-mouth became the key growth…

  • Pick a Pain That Grows With Your Customer’s Business

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    Tactic Description:Benedikt shares how Userlist succeeded by solving a problem that intensifies as customers grow – user onboarding and lifecycle email automation. Unlike basic email tools, Userlist is built specifically for SaaS workflows. Priority: Short-termDifficulty: MediumBest Stage: Early to Growth Example / Use Case:Userlist customers typically outgrow Mailchimp or Intercom workflows as they scale. The…

  • Win the Market with Clear Positioning Against the Leader

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    Tactic Description:Derrick didn’t try to hide from Calendly – he leaned into it. His entire positioning framed SavvyCal as a respectful alternative to rigid, impersonal scheduling tools. Priority: Mid-termDifficulty: MediumBest Stage: Early Growth Example / Use Case:Their homepage ran direct comparisons like “Why switch from Calendly?” and featured influencer endorsements from people who made the…

  • Talk to Customers Like a Peer, Not Like a Marketer

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    Tactic Description:Courtland suggests that founders often sound too polished or robotic. Instead, you should speak like a fellow builder or practitioner – using plain language, inside jokes, and real-life metaphors. Priority: Mid-termDifficulty: EasyBest Stage: Growth Example / Use Case:Indie Hackers’ newsletters and interviews use conversational tone and direct quotes – making the content feel like…

  • Build a Movement Around the Belief, Not the Product

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    Tactic Description:Asia explains that products don’t create loyal customers – shared beliefs do. Founders should articulate a clear philosophy or worldview that resonates with their ideal customers, and position their product as a tool to fulfill that belief. Priority: Short-termDifficulty: MediumBest Stage: Early Growth Example / Use Case:A time-tracking SaaS grew rapidly by rallying around…

  • Use Social Proof Loops to Increase Trust in the Feed

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    Tactic Description:KD emphasizes that social proof compounds – especially on LinkedIn. Even a few visible wins (user shoutouts, case studies, screenshots) create credibility that scales with every post. Priority: Long-termDifficulty: MediumBest Stage: Growth to Scaling Example / Use Case:One SaaS team ran a campaign where every new user was encouraged to post “Why I signed…

  • Run a Lean Stack With No-Code to Move Fast and Stay Profitable

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    Tactic Description:Joran built Reditus using no-code tools like Bubble and Zapier to avoid dev bottlenecks. This allowed him to test features, automate workflows, and keep operating costs extremely low during early growth. Priority: Long-termDifficulty: MediumBest Stage: MVP to Growth Example / Use Case:Using no-code automation, he built an entire affiliate management backend without hiring engineers…

  • Productize Your First Value Moment in the Email

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    Tactic Description:Chronologic didn’t just talk about results – they showed it. In the very first email, they pre-booked a meeting on the recipient’s calendar using automation. It was bold, frictionless, and created instant engagement. Priority: Mid-termDifficulty: HighBest Stage: Growth Example / Use Case:They sent emails like: “We already set up a meeting with [rep] for…

  • Focus on One Niche Use Case and Go Deep

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    Tactic Description:Instead of being a podcast platform for everyone, Craig focused Castos on independent creators and brands with existing audiences. This allowed for clear messaging, tailored features, and deeper word-of-mouth. Priority: Mid-termDifficulty: MediumBest Stage: Early Growth Example / Use Case:Castos integrated deeply with WordPress to serve bloggers-turned-podcasters – differentiating from competitors that targeted techies or…

  • Use Content as a Scalable Trust Engine, Not Just SEO

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    Tactic Description:Instead of writing SEO fluff, Marc used content to create trust at scale. Every article aimed to build conviction – showing why Plausible existed, who it’s for, and how it aligned with user values. Traffic was a byproduct, not the goal. Priority: Long-termDifficulty: HighBest Stage: Growth to Scaling Example / Use Case:Their most-read post,…