Awesome SaaS

Category: GTM

  • Focus Your Marketing on One Job, One Promise, One Channel

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    awesaas
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    Tactic Description:Asia warns against spreading efforts too thin across features, personas, and channels. Instead, she recommends focusing on one job your product solves, one core promise you fulfill, and one channel that brings consistent ROI. Priority: Long-termDifficulty: HighBest Stage: Growth to Scaling Example / Use Case:A project management tool trimmed its messaging to focus only…

  • Use Cold Email as a Feedback Loop, Not Just a Funnel

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    awesaas
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    Tactic Description:Ben treated outbound not just as a channel, but as a fast iteration loop for messaging. Every campaign revealed which pain points resonated, which job titles replied, and which offers failed — refining product marketing in real-time. Priority: Long-termDifficulty: MediumBest Stage: Growth Example / Use Case:Chronologic learned that mid-level managers converted better than execs,…

  • Leverage a Launch Platform That Gives Built-In Distribution

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    awesaas
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    Tactic Description:Instead of launching TidyCal from scratch, Noah used AppSumo’s existing audience to drive thousands of users quickly – creating feedback, testimonials, and social proof overnight. Priority: Short-termDifficulty: EasyBest Stage: Launch Example / Use Case:TidyCal piggybacked on AppSumo’s daily traffic and email list, selling lifetime deals that turned early users into evangelists. Founder Quote /…

  • Validate the Product Idea by Selling Before Building

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    awesaas
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    Tactic Description:Noah explains how TidyCal was pre-sold before it was fully built. Instead of spending months on development, they created a basic prototype, shared it with AppSumo users, and validated demand through purchases and feedback loops. Priority: Short-termDifficulty: MediumBest Stage: Idea to Early Validation Example / Use Case:They generated thousands in pre-sales using a waitlist…

  • Use Website Traffic as a Trojan Horse to Sell Sales Outcomes

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    awesaas
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    Tactic Description:Pekka explains how Leadfeeder used web analytics as the entry point — something marketers already cared about — to eventually sell sales enablement and pipeline value to buyers. Priority: Mid-termDifficulty: MediumBest Stage: Growth Example / Use Case:Leadfeeder’s first feature looked like just traffic data. But sales teams later realized it could fuel cold outreach…