Category: Growth

  • Embrace Slow Growth to Build Durable Relationships

    Tactic Description:Arvid cautions against rushing growth for the sake of vanity metrics. By growing deliberately, he was able to connect with customers, validate direction, and avoid premature scaling mistakes. Priority: Long-termDifficulty: MediumBest Stage: Growth to Early Scale Example / Use Case:FeedbackPanda didn’t chase VC or rapid ad spend. Instead, they focused on deepening user love,…

  • Build for a Community You’re Already Part Of

    Tactic Description:Arvid attributes FeedbackPanda’s rapid growth to building within a niche he deeply understood – online ESL teachers. Because he knew their workflow and problems, his product instantly felt like it was “built by one of them.” Priority: Short-termDifficulty: EasyBest Stage: Idea to Early Growth Example / Use Case:FeedbackPanda gained hundreds of users through niche…

  • Use OKRs That Track Customer Impact

    🧠 Tactic DescriptionReplace activity-based OKRs (e.g., “publish 10 posts”) with customer-outcome OKRs (e.g., “increase trial → paid by 15%”). ⏳ Priority: Mid-term⚙️ Difficulty: Medium🚀 Best Stage: Post-PMF, Scaling 📌 Example / Use CaseAsia helped a marketing team shift to impact-focused OKRs-results tied directly to signups and conversions, improving team alignment. 🧵 Founder Quote / Mindset“OKRs…

  • Prioritize High-Impact Programs

    🧠 Tactic DescriptionRun a quarterly impact analysis to identify the 20% of programs delivering 80% of results-double down on what works. ⏳ Priority: Mid-term⚙️ Difficulty: Medium🚀 Best Stage: Scaling, Plateau 📌 Example / Use CaseA client removed two underperforming programs and reallocated spend to one winner-leading to 20% lower CAC in 6 weeks. 🧵 Founder…

  • Use Lifecycle Emails to Reignite Stalled Onboarding

    Tactic Description:Samuel explains that many users drop off in the middle of onboarding – and you can bring them back with the right message at the right time. Lifecycle emails, when behaviorally triggered, help revive user momentum. Priority: Mid-termDifficulty: MediumBest Stage: Growth Example / Use Case:A design SaaS noticed many users got stuck after uploading…

  • Optimize the First 5 Minutes to Drive User Activation

    Tactic Description:Samuel emphasizes that most SaaS users decide whether a product is worth sticking with in the first 5 minutes. The goal is to deliver a “quick win” as fast as possible, reinforcing the product’s value and guiding users toward their aha moment immediately. Priority: Short-termDifficulty: MediumBest Stage: Early to Growth Example / Use Case:A…

  • Bootstrap Early with a Painkiller and Expand via Referrals + Integrations Tactic

    Pekka describes how Leadfeeder grew without major funding by obsessively solving one painful problem and spreading through referrals and integrations, especially with tools their ICP already used (e.g., Google Analytics, CRMs). Priority: Long-termDifficulty: HighBest Stage: Early to Scaling Example / Use Case:They prioritized a seamless Google Analytics integration early on, which made it feel like…