Awesome SaaS

Category: Growth

  • Launch Privately and Gate Access to Drive Desire

    —

    by

    awesaas
    in ,

    Tactic Description:Tuple didn’t launch publicly for months. They carefully onboarded users from a waitlist, requested feedback, and tuned their product to perfection. The scarcity drove buzz, referrals, and anticipation. Priority: Long-termDifficulty: MediumBest Stage: MVP to Growth Example / Use Case:They personally onboarded early dev teams, which helped shape the roadmap and created superfans who shared…

  • Sell the Habit, Not the Product

    —

    by

    awesaas
    in

    Tactic Description:Corey focused his marketing not on what SwipeWell does, but on the habit of swiping regularly. Once users adopted the habit, the product became indispensable. Priority: Long-termDifficulty: MediumBest Stage: Growth to Retention Example / Use Case:He created a daily swipe challenge, built email automations encouraging swipe routines, and shared success stories from users who…

  • Build a Calm Company That’s Boringly Profitable

    —

    by

    awesaas
    in , ,

    Tactic Description:Like other indie SaaS founders, Benedikt emphasized calm growth – choosing profitability, clarity, and longevity over aggressive scaling. The team worked 4-day weeks and made deliberate, durable decisions. Priority: Mid-termDifficulty: MediumBest Stage: Growth Example / Use Case:Userlist grew slowly but steadily without funding, press, or performance marketing. Retention and word-of-mouth became the key growth…

  • Reinforce Value with Personal Touches at Key Moments

    —

    by

    awesaas
    in ,

    Tactic Description:To stand out with minimal budget, Ankit added personal moments to the user journey — handwritten emails, welcome videos, and celebratory badges. These small gestures improved retention and sparked referrals. Priority: Long-termDifficulty: EasyBest Stage: Growth Example / Use Case:Each new user got a personalized email that referenced their goal. After their first milestone, they…

  • Use Micro-Communities to Get Hyper-Targeted Traction

    —

    by

    awesaas
    in ,

    Tactic Description:Instead of blasting ads or content everywhere, Ankit focused on micro-communities – niche Slack groups, subreddits, and Discord servers where his ICP already hung out. He joined, contributed, and softly introduced the product. Priority: Mid-termDifficulty: MediumBest Stage: Early Growth Example / Use Case:He posted helpful comments in podcasting forums (his audience), then DM’d members…

  • Turn Your LinkedIn Profile Into a High-Converting Landing Page

    —

    by

    awesaas
    in , ,

    Tactic Description:KD teaches that your LinkedIn profile isn’t a résumé – it’s a sales page. He advises SaaS founders and marketers to rewrite their headlines, bios, and featured sections to speak directly to their ICP’s pain and promise. Priority: Short-termDifficulty: MediumBest Stage: Early to Growth Example / Use Case:One SaaS founder changed their headline from…

  • Use Affiliate Marketing as a Scalable Acquisition Channel From Day One

    —

    by

    awesaas
    in , ,

    Tactic Description:Joran built Reditus with affiliate marketing at the core of his go-to-market. He didn’t wait to grow before launching a program – instead, he made affiliates part of the product’s DNA from the beginning, using them to amplify early reach. Priority: Short-termDifficulty: MediumBest Stage: Early Growth Example / Use Case:By recruiting niche influencers and…

  • Make Your Outbound Message Start with the Buyer’s Outcome

    —

    by

    awesaas
    in ,

    Tactic Description:Ben shares that Chronologic’s outbound success came from leading with the buyer’s desired end result – not the product, not the features. Their top-performing emails didn’t even mention their tool until the second or third line. Priority: Short-termDifficulty: MediumBest Stage: Early Growth to Scaling Example / Use Case:Instead of “Chronologic helps you automate scheduling,”…

  • Use Educational Content to Build a High-Trust Funnel

    —

    by

    awesaas
    in ,

    Tactic Description:Craig invested early in blog posts, podcast episodes, and webinars to educate creators about starting and growing a podcast, naturally leading them to Castos as the solution. Priority: Long-termDifficulty: MediumBest Stage: Growth to Scaling Example / Use Case:One blog post on “How to launch a podcast in 30 days” became a top traffic driver…

  • Prioritize Deep User Insight Over Surface Analytics

    —

    by

    awesaas
    in ,

    Tactic Description:Moritz emphasizes the importance of going beyond product analytics and digging into qualitative insights — especially early on. He used targeted micro-surveys inside the product to uncover why users churned, converted, or activated. Priority: Short-termDifficulty: MediumBest Stage: Early Growth Example / Use Case:Refiner.io used in-app questions like “What nearly stopped you from signing up?”…