Awesome SaaS

Category: Founders

  • Use In-Home Research to Discover Real-World Problems

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    by

    awesaas
    in , ,

    Tactic Description:IKEA teams regularly visit real homes around the world to study how people actually live – not how they claim to. This grounds design in behavior, not aspiration. Priority: Mid-termDifficulty: MediumBest Stage: Product Discovery Example / Use Case:Researchers observed that most people don’t open wardrobe drawers fully, leading IKEA to design sliding doors and…

  • Design Products by Starting With a Target Price

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    by

    awesaas
    in , ,

    Tactic Description:Fredrika shares that IKEA’s design process begins with a price tag, not a prototype. The team defines the maximum acceptable price for customers and works backward – reverse-engineering materials, components, and logistics to stay within that constraint. Priority: Short-termDifficulty: HighBest Stage: Product Planning Example / Use Case:IKEA set a €29 target for a table.…