Category: Founder
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Win Early by Going All-In on a Niche That Larger Players Ignore
Tactic Description:Marc shares how Plausible grew by targeting a niche group-privacy-conscious developers and indie founders-who felt underserved by tools like Google Analytics. Instead of going broad, they went deep into this emotional, opinionated niche. Priority: Short-termDifficulty: MediumBest Stage: Idea to Early Growth Example / Use Case:Their homepage openly called out “Google Analytics is creepy” –…
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Turn Your Founder’s Voice Into a Brand Moat
Tactic Description:Dagobert leaned into his distinct tone – sarcastic, honest, and emotionally resonant. Instead of vanilla marketing, he made his personal brand the growth engine. His voice became Logology’s unfair advantage in a crowded space. Priority: Long-termDifficulty: HighBest Stage: Growth to Scaling Example / Use Case:His tweets and LinkedIn posts routinely went viral, often poking…