Awesome SaaS

Category: Founder

  • Build a Movement Around the Belief, Not the Product

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    awesaas
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    Tactic Description:Asia explains that products don’t create loyal customers – shared beliefs do. Founders should articulate a clear philosophy or worldview that resonates with their ideal customers, and position their product as a tool to fulfill that belief. Priority: Short-termDifficulty: MediumBest Stage: Early Growth Example / Use Case:A time-tracking SaaS grew rapidly by rallying around…

  • Create 3 Pillars of Content That Build Awareness and Trust

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    awesaas
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    Tactic Description:KD outlines a content system based on three pillars: Teach, Relate, and Convert. Together, they help SaaS founders grow influence while driving action without sounding like salespeople. Priority: Mid-termDifficulty: MediumBest Stage: Growth Example / Use Case:A B2B SaaS founder posted 3x per week using this method – tutorials (Teach), personal founder moments (Relate), and…

  • Turn Your LinkedIn Profile Into a High-Converting Landing Page

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    awesaas
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    Tactic Description:KD teaches that your LinkedIn profile isn’t a résumé – it’s a sales page. He advises SaaS founders and marketers to rewrite their headlines, bios, and featured sections to speak directly to their ICP’s pain and promise. Priority: Short-termDifficulty: MediumBest Stage: Early to Growth Example / Use Case:One SaaS founder changed their headline from…

  • Validate SaaS Demand by Solving a Pain You’ve Felt Personally

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    awesaas
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    Tactic Description:Before Reditus, Joran was head of sales at a SaaS company frustrated by the complexity of affiliate tracking tools. He built Reditus to fix his own problem – ensuring tight product-market fit from day one. Priority: Mid-termDifficulty: MediumBest Stage: Pre-Product to MVP Example / Use Case:He wrote down his day-to-day pain points and evaluated…

  • Use Cold Email as a Feedback Loop, Not Just a Funnel

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    awesaas
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    Tactic Description:Ben treated outbound not just as a channel, but as a fast iteration loop for messaging. Every campaign revealed which pain points resonated, which job titles replied, and which offers failed — refining product marketing in real-time. Priority: Long-termDifficulty: MediumBest Stage: Growth Example / Use Case:Chronologic learned that mid-level managers converted better than execs,…

  • Start With a Productized Service to Fund the SaaS

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    awesaas
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    Tactic Description:Craig began by offering podcast editing services before launching Castos as a SaaS. This service-first model allowed him to validate demand, build customer relationships, and generate early revenue to fund product development. Priority: Short-termDifficulty: MediumBest Stage: Pre-Product to MVP Example / Use Case:Castos was born from Craig’s podcast production business. After seeing repeatable needs,…

  • Build a Minimum Marketable Product – Not Just an MVP

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    awesaas
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    Tactic Description:Moritz coined the idea of building an MMP – a version of your product that’s not only functional but also compelling enough to market. This means skipping skeleton prototypes and launching only once it’s usable and desirable. Priority: Mid-termDifficulty: HighBest Stage: Idea to Launch Example / Use Case:He spent 3–4 months building Refiner’s initial…

  • Turn Support Into Marketing by Being Unreasonably Helpful

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    awesaas
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    Tactic Description:Instead of viewing customer support as a cost center, Arvid used it to create superfans. He responded within minutes, solved problems himself, and turned each interaction into a mini-marketing moment. Priority: Mid-termDifficulty: MediumBest Stage: Growth Example / Use Case:Many early customers tweeted or posted about how “insanely fast” support was – creating organic referrals…

  • Build for a Community You’re Already Part Of

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    awesaas
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    Tactic Description:Arvid attributes FeedbackPanda’s rapid growth to building within a niche he deeply understood – online ESL teachers. Because he knew their workflow and problems, his product instantly felt like it was “built by one of them.” Priority: Short-termDifficulty: EasyBest Stage: Idea to Early Growth Example / Use Case:FeedbackPanda gained hundreds of users through niche…

  • Build a Transparent Company to Earn Evangelists, Not Just Customers

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    awesaas
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    Tactic Description:Marc explains that Plausible’s radical transparency – from pricing to product roadmap – built fierce customer loyalty. They made everything public, including traffic and revenue, and let users feel like co-builders. Priority: Mid-termDifficulty: MediumBest Stage: Growth Example / Use Case:They published their churn rate, server costs, and even investor rejections. This led to word-of-mouth…