Awesome SaaS

Category: Founder

  • Pick a Boring, Evergreen Problem With Recurring Value

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    Tactic Description:Craig emphasizes choosing unsexy problems with ongoing operational pain – not hype-based ideas. Castos focused on podcast hosting: a stable, recurring need with predictable revenue and low churn. Priority: Short-termDifficulty: MediumBest Stage: Idea to Early Growth Example / Use Case:Instead of building a creator tool or monetization gimmick, Castos focused on hosting and analytics…

  • Use Direct Competitor SEO to Win Bottom-of-Funnel Traffic

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    Tactic Description:Marc ranks highly for long-tail keywords like “Airtable Webflow integration not working” and “best way to sync Webflow with Airtable” – by creating blog posts that don’t just compare tools, but show how to switch. Priority: Long-termDifficulty: MediumBest Stage: Growth Example / Use Case:One of his top-performing posts is “PowerImporter vs Zapier for Webflow…

  • Build Quietly, Sell Publicly (via Indie-Hacker Style Launches)

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    Tactic Description:Marc built PowerImporter quietly – then launched it on platforms like Twitter and Indie Hackers with progress updates, waitlist incentives, and educational blog posts. This lean launch generated credibility, backlinks, and early users. Priority: Mid-termDifficulty: MediumBest Stage: MVP to Growth Example / Use Case:He didn’t invest in big PR or paid ads. He wrote…

  • Focus on One Use Case, Not All the Possibilities

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    Tactic Description:Marc explains how PowerImporter grew by solving one specific, repetitive pain – syncing Airtable with Webflow. Instead of becoming a “data sync platform,” it nailed this one integration with speed, reliability, and simplicity. Priority: Short-termDifficulty: EasyBest Stage: Early Growth Example / Use Case:The product homepage didn’t list endless use cases. It clearly stated: “Sync…

  • Launch Privately and Gate Access to Drive Desire

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    Tactic Description:Tuple didn’t launch publicly for months. They carefully onboarded users from a waitlist, requested feedback, and tuned their product to perfection. The scarcity drove buzz, referrals, and anticipation. Priority: Long-termDifficulty: MediumBest Stage: MVP to Growth Example / Use Case:They personally onboarded early dev teams, which helped shape the roadmap and created superfans who shared…

  • Use Founder-Led Selling to Earn Trust With a Skeptical Audience

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    Tactic Description:Ben and his co-founders didn’t outsource sales early on. Instead, they personally handled demos, responded to emails, and participated in dev communities – building credibility by being technical, transparent, and helpful. Priority: Short-termDifficulty: MediumBest Stage: Early Growth Example / Use Case:Tuple’s early traction came from engineers who resonated with how the founders talked like…

  • Bootstrap Growth with Founder-Led Content and Community Collabs

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    Tactic Description:Corey leveraged his personal brand, newsletter audience, and network to seed SwipeWell’s growth – creating useful swipe files, collaborating with other creators, and embedding the product in existing workflows. Priority: Mid-termDifficulty: MediumBest Stage: Growth Example / Use Case:He created public swipe files on topics like “Great SaaS CTAs” and co-promoted them with creators –…

  • Compete with Curation, Not Complexity

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    Tactic Description:Corey shares that in a crowded space, like design inspiration tools, SwipeWell won by offering curation and focus – not feature bloat. The goal wasn’t to be “better” than competitors, but to be clearer and simpler. Priority: Short-termDifficulty: MediumBest Stage: Launch to Growth Example / Use Case:Instead of chasing dozens of features, SwipeWell focused…

  • Market Like a Developer -With Thoughtful, Useful Content

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    Tactic Description:Benedikt and his co-founder focused on high-signal, educational content to reach technical founders. Their marketing relied more on developer empathy than keyword stuffing or generic lead magnets. Priority: Long-termDifficulty: HighBest Stage: Growth Example / Use Case:Userlist’s blog features deep-dive technical use cases, honest founder stories, and lifecycle email frameworks – earning backlinks and praise…

  • Pick a Pain That Grows With Your Customer’s Business

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    Tactic Description:Benedikt shares how Userlist succeeded by solving a problem that intensifies as customers grow – user onboarding and lifecycle email automation. Unlike basic email tools, Userlist is built specifically for SaaS workflows. Priority: Short-termDifficulty: MediumBest Stage: Early to Growth Example / Use Case:Userlist customers typically outgrow Mailchimp or Intercom workflows as they scale. The…