Category: Customer Success
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Win With Support and Onboarding, Not Just Features
Tactic Description:Craig prioritized human onboarding and personalized support – even as they grew. In a market where everyone looked the same feature-wise, this became a key differentiator. Priority: Long-termDifficulty: MediumBest Stage: Growth to Scale Example / Use Case:They offered white-glove onboarding to new customers – setting up RSS feeds, migrating old content, and fixing audio…
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Reinforce Value with Personal Touches at Key Moments
Tactic Description:To stand out with minimal budget, Ankit added personal moments to the user journey — handwritten emails, welcome videos, and celebratory badges. These small gestures improved retention and sparked referrals. Priority: Long-termDifficulty: EasyBest Stage: Growth Example / Use Case:Each new user got a personalized email that referenced their goal. After their first milestone, they…