Awesome SaaS

Category: Content

  • Build Quietly, Sell Publicly (via Indie-Hacker Style Launches)

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    Tactic Description:Marc built PowerImporter quietly – then launched it on platforms like Twitter and Indie Hackers with progress updates, waitlist incentives, and educational blog posts. This lean launch generated credibility, backlinks, and early users. Priority: Mid-termDifficulty: MediumBest Stage: MVP to Growth Example / Use Case:He didn’t invest in big PR or paid ads. He wrote…

  • Bootstrap Growth with Founder-Led Content and Community Collabs

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    Tactic Description:Corey leveraged his personal brand, newsletter audience, and network to seed SwipeWell’s growth – creating useful swipe files, collaborating with other creators, and embedding the product in existing workflows. Priority: Mid-termDifficulty: MediumBest Stage: Growth Example / Use Case:He created public swipe files on topics like “Great SaaS CTAs” and co-promoted them with creators –…

  • Market Like a Developer -With Thoughtful, Useful Content

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    Tactic Description:Benedikt and his co-founder focused on high-signal, educational content to reach technical founders. Their marketing relied more on developer empathy than keyword stuffing or generic lead magnets. Priority: Long-termDifficulty: HighBest Stage: Growth Example / Use Case:Userlist’s blog features deep-dive technical use cases, honest founder stories, and lifecycle email frameworks – earning backlinks and praise…

  • Use Founder’s Voice + Indie Credibility as a Differentiator

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    Tactic Description:Derrick’s personal brand gave SavvyCal a boost – he shared his process, struggles, and decisions publicly, earning respect and support from the indie SaaS community. Priority: Long-termDifficulty: EasyBest Stage: Early to Growth Example / Use Case:His tweets about Calendly frustrations and UX opinions became magnets for users who felt the same. Many converted before…

  • Use Public Wins and Transparency to Build Credibility Without Paid Ads

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    Tactic Description:Courtland explains that many successful SaaS founders grow by sharing their journey — revenue, traffic, product challenges — which attracts likeminded customers and builds organic trust. Priority: Long-termDifficulty: MediumBest Stage: Growth Example / Use Case:Many Indie Hackers stories cite “open startup” dashboards, Twitter revenue threads, or transparent milestone sharing as major lead drivers. Founder…

  • Create 3 Pillars of Content That Build Awareness and Trust

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    Tactic Description:KD outlines a content system based on three pillars: Teach, Relate, and Convert. Together, they help SaaS founders grow influence while driving action without sounding like salespeople. Priority: Mid-termDifficulty: MediumBest Stage: Growth Example / Use Case:A B2B SaaS founder posted 3x per week using this method – tutorials (Teach), personal founder moments (Relate), and…

  • Use Educational Content to Build a High-Trust Funnel

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    Tactic Description:Craig invested early in blog posts, podcast episodes, and webinars to educate creators about starting and growing a podcast, naturally leading them to Castos as the solution. Priority: Long-termDifficulty: MediumBest Stage: Growth to Scaling Example / Use Case:One blog post on “How to launch a podcast in 30 days” became a top traffic driver…

  • Use Content as a Scalable Trust Engine, Not Just SEO

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    Tactic Description:Instead of writing SEO fluff, Marc used content to create trust at scale. Every article aimed to build conviction – showing why Plausible existed, who it’s for, and how it aligned with user values. Traffic was a byproduct, not the goal. Priority: Long-termDifficulty: HighBest Stage: Growth to Scaling Example / Use Case:Their most-read post,…

  • Turn Your Founder’s Voice Into a Brand Moat

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    Tactic Description:Dagobert leaned into his distinct tone – sarcastic, honest, and emotionally resonant. Instead of vanilla marketing, he made his personal brand the growth engine. His voice became Logology’s unfair advantage in a crowded space. Priority: Long-termDifficulty: HighBest Stage: Growth to Scaling Example / Use Case:His tweets and LinkedIn posts routinely went viral, often poking…