Category: Branding

  • Democratize Design by Balancing 5 Pillars

    Tactic Description:IKEA balances 5 elements in every product: form, function, quality, sustainability, and low price. No single element can dominate – all must harmonize to deliver value at scale. Priority: Long-termDifficulty: HighBest Stage: Scaling Example / Use Case:A chair could be stronger with metal, prettier with color, greener with bamboo – but it must also…

  • Use Social Proof Loops to Increase Trust in the Feed

    Tactic Description:KD emphasizes that social proof compounds – especially on LinkedIn. Even a few visible wins (user shoutouts, case studies, screenshots) create credibility that scales with every post. Priority: Long-termDifficulty: MediumBest Stage: Growth to Scaling Example / Use Case:One SaaS team ran a campaign where every new user was encouraged to post “Why I signed…

  • Turn Your LinkedIn Profile Into a High-Converting Landing Page

    Tactic Description:KD teaches that your LinkedIn profile isn’t a résumé – it’s a sales page. He advises SaaS founders and marketers to rewrite their headlines, bios, and featured sections to speak directly to their ICP’s pain and promise. Priority: Short-termDifficulty: MediumBest Stage: Early to Growth Example / Use Case:One SaaS founder changed their headline from…