Awesome SaaS

Category: Advocate

  • Use Founder-Led Selling to Earn Trust With a Skeptical Audience

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    by

    awesaas
    in ,

    Tactic Description:Ben and his co-founders didn’t outsource sales early on. Instead, they personally handled demos, responded to emails, and participated in dev communities – building credibility by being technical, transparent, and helpful. Priority: Short-termDifficulty: MediumBest Stage: Early Growth Example / Use Case:Tuple’s early traction came from engineers who resonated with how the founders talked like…