Author: awesaas

  • Optimize the First 5 Minutes to Drive User Activation

    Tactic Description:Samuel emphasizes that most SaaS users decide whether a product is worth sticking with in the first 5 minutes. The goal is to deliver a “quick win” as fast as possible, reinforcing the product’s value and guiding users toward their aha moment immediately. Priority: Short-termDifficulty: MediumBest Stage: Early to Growth Example / Use Case:A…

  • Bootstrap Early with a Painkiller and Expand via Referrals + Integrations Tactic

    Pekka describes how Leadfeeder grew without major funding by obsessively solving one painful problem and spreading through referrals and integrations, especially with tools their ICP already used (e.g., Google Analytics, CRMs). Priority: Long-termDifficulty: HighBest Stage: Early to Scaling Example / Use Case:They prioritized a seamless Google Analytics integration early on, which made it feel like…

  • Shift from Channels to Programs

    🧠 Tactic DescriptionReorganize marketing from individual channels (SEO, paid, email) into strategic, outcome-driven programs with shared goals. ⏳ Priority: Long-term ⚙️ Difficulty: Medium 🚀 Best Stage: Post-PMF, Scaling 📌 Example / Use Case$7M ARR SaaS startup running 7 disconnected efforts switched to 3 unified programs. Result: 3× MQL-to-demo conversion in 45 days. 🧵 Founder Quote…