Awesome SaaS

Author: awesaas

  • Leverage a Launch Platform That Gives Built-In Distribution

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    Tactic Description:Instead of launching TidyCal from scratch, Noah used AppSumo’s existing audience to drive thousands of users quickly – creating feedback, testimonials, and social proof overnight. Priority: Short-termDifficulty: EasyBest Stage: Launch Example / Use Case:TidyCal piggybacked on AppSumo’s daily traffic and email list, selling lifetime deals that turned early users into evangelists. Founder Quote /…

  • Strip the Product to the 80/20 Core That Solves the Job

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    Tactic Description:Noah stripped TidyCal down to its absolute essentials – a simpler, cleaner Calendly alternative. They deliberately removed complexity and focused only on what would solve the user’s scheduling problem quickly and affordably. Priority: Mid-termDifficulty: MediumBest Stage: MVP to Growth Example / Use Case:TidyCal excluded team-based features, smart routing, or deep automation – and instead…

  • Validate the Product Idea by Selling Before Building

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    Tactic Description:Noah explains how TidyCal was pre-sold before it was fully built. Instead of spending months on development, they created a basic prototype, shared it with AppSumo users, and validated demand through purchases and feedback loops. Priority: Short-termDifficulty: MediumBest Stage: Idea to Early Validation Example / Use Case:They generated thousands in pre-sales using a waitlist…

  • Bootstrap Early with a Painkiller and Expand via Referrals + Integrations

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    Tactic Description:Pekka describes how Leadfeeder grew without major funding by obsessively solving one painful problem and spreading through referrals and integrations – especially with tools their ICP already used (e.g., Google Analytics, CRMs). Priority: Long-termDifficulty: HighBest Stage: Early to Scaling Example / Use Case:They prioritized a seamless Google Analytics integration early on, which made it…

  • Use Website Traffic as a Trojan Horse to Sell Sales Outcomes

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    Tactic Description:Pekka explains how Leadfeeder used web analytics as the entry point — something marketers already cared about — to eventually sell sales enablement and pipeline value to buyers. Priority: Mid-termDifficulty: MediumBest Stage: Growth Example / Use Case:Leadfeeder’s first feature looked like just traffic data. But sales teams later realized it could fuel cold outreach…

  • Use OKRs That Track Customer Impact

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    🧠 Tactic DescriptionReplace activity-based OKRs (e.g., “publish 10 posts”) with customer-outcome OKRs (e.g., “increase trial → paid by 15%”). ⏳ Priority: Mid-term⚙️ Difficulty: Medium🚀 Best Stage: Post-PMF, Scaling 📌 Example / Use CaseAsia helped a marketing team shift to impact-focused OKRs-results tied directly to signups and conversions, improving team alignment. 🧵 Founder Quote / Mindset“OKRs…

  • Prioritize High-Impact Programs

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    🧠 Tactic DescriptionRun a quarterly impact analysis to identify the 20% of programs delivering 80% of results-double down on what works. ⏳ Priority: Mid-term⚙️ Difficulty: Medium🚀 Best Stage: Scaling, Plateau 📌 Example / Use CaseA client removed two underperforming programs and reallocated spend to one winner-leading to 20% lower CAC in 6 weeks. 🧵 Founder…

  • Build Growth by Solving a Pain That Feels Like Revenue Loss

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    Tactic Description:Pekka shares how Leadfeeder’s early success stemmed from solving a painful, invisible revenue leak – website visitors who never convert. By reframing this as “lost revenue you didn’t know existed,” Leadfeeder turned an abstract insight into an urgent problem. Priority: Short-termDifficulty: MediumBest Stage: Early to Growth Example / Use Case:Leadfeeder’s homepage messaging shifted from…

  • Use Lifecycle Emails to Reignite Stalled Onboarding

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    Tactic Description:Samuel explains that many users drop off in the middle of onboarding – and you can bring them back with the right message at the right time. Lifecycle emails, when behaviorally triggered, help revive user momentum. Priority: Mid-termDifficulty: MediumBest Stage: Growth Example / Use Case:A design SaaS noticed many users got stuck after uploading…

  • Design Onboarding Based on User Segments, Not One-Size-Fits-All

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    Tactic Description:Samuel highlights that onboarding should adapt to different user personas — their goals, experience levels, and use cases. A single linear flow leads to friction or abandonment for large chunks of your audience. Priority: Mid-termDifficulty: HighBest Stage: Growth Example / Use Case:A marketing SaaS segmented users by role at signup (founder, marketer, agency). They…