Awesome SaaS

Author: awesaas

  • Prioritize Deep User Insight Over Surface Analytics

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    Tactic Description:Moritz emphasizes the importance of going beyond product analytics and digging into qualitative insights — especially early on. He used targeted micro-surveys inside the product to uncover why users churned, converted, or activated. Priority: Short-termDifficulty: MediumBest Stage: Early Growth Example / Use Case:Refiner.io used in-app questions like “What nearly stopped you from signing up?”…

  • Embrace Slow Growth to Build Durable Relationships

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    Tactic Description:Arvid cautions against rushing growth for the sake of vanity metrics. By growing deliberately, he was able to connect with customers, validate direction, and avoid premature scaling mistakes. Priority: Long-termDifficulty: MediumBest Stage: Growth to Early Scale Example / Use Case:FeedbackPanda didn’t chase VC or rapid ad spend. Instead, they focused on deepening user love,…

  • Turn Support Into Marketing by Being Unreasonably Helpful

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    Tactic Description:Instead of viewing customer support as a cost center, Arvid used it to create superfans. He responded within minutes, solved problems himself, and turned each interaction into a mini-marketing moment. Priority: Mid-termDifficulty: MediumBest Stage: Growth Example / Use Case:Many early customers tweeted or posted about how “insanely fast” support was – creating organic referrals…

  • Build for a Community You’re Already Part Of

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    Tactic Description:Arvid attributes FeedbackPanda’s rapid growth to building within a niche he deeply understood – online ESL teachers. Because he knew their workflow and problems, his product instantly felt like it was “built by one of them.” Priority: Short-termDifficulty: EasyBest Stage: Idea to Early Growth Example / Use Case:FeedbackPanda gained hundreds of users through niche…

  • Use Content as a Scalable Trust Engine, Not Just SEO

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    Tactic Description:Instead of writing SEO fluff, Marc used content to create trust at scale. Every article aimed to build conviction – showing why Plausible existed, who it’s for, and how it aligned with user values. Traffic was a byproduct, not the goal. Priority: Long-termDifficulty: HighBest Stage: Growth to Scaling Example / Use Case:Their most-read post,…

  • Build a Transparent Company to Earn Evangelists, Not Just Customers

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    Tactic Description:Marc explains that Plausible’s radical transparency – from pricing to product roadmap – built fierce customer loyalty. They made everything public, including traffic and revenue, and let users feel like co-builders. Priority: Mid-termDifficulty: MediumBest Stage: Growth Example / Use Case:They published their churn rate, server costs, and even investor rejections. This led to word-of-mouth…

  • Win Early by Going All-In on a Niche That Larger Players Ignore

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    Tactic Description:Marc shares how Plausible grew by targeting a niche group-privacy-conscious developers and indie founders-who felt underserved by tools like Google Analytics. Instead of going broad, they went deep into this emotional, opinionated niche. Priority: Short-termDifficulty: MediumBest Stage: Idea to Early Growth Example / Use Case:Their homepage openly called out “Google Analytics is creepy” –…

  • Turn Your Founder’s Voice Into a Brand Moat

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    Tactic Description:Dagobert leaned into his distinct tone – sarcastic, honest, and emotionally resonant. Instead of vanilla marketing, he made his personal brand the growth engine. His voice became Logology’s unfair advantage in a crowded space. Priority: Long-termDifficulty: HighBest Stage: Growth to Scaling Example / Use Case:His tweets and LinkedIn posts routinely went viral, often poking…

  • Productize the Buying Experience to Sell Without Salespeople

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    Tactic Description:Logology removed friction by building a productized brand design experience. No demos, no onboarding calls – users could select logos, give brand inputs, and buy instantly. This let them scale revenue without hiring a sales team. Priority: Mid-termDifficulty: MediumBest Stage: Growth Example / Use Case:They replaced sales calls with a guided brand quiz +…

  • Build in Public to Attract Early Customers Organically

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    Tactic Description:Dagobert credits much of Logology’s early traction to building in public – sharing the startup journey openly on Twitter. This transparency built trust, drove curiosity, and attracted their first 1,000+ customers without paid ads or cold outreach. Priority: Short-termDifficulty: MediumBest Stage: Idea to Early Growth Example / Use Case:He posted candid updates about product…