Awesome SaaS

Author: awesaas

  • Validate SaaS Demand by Solving a Pain You’ve Felt Personally

    —

    by

    awesaas
    in ,

    Tactic Description:Before Reditus, Joran was head of sales at a SaaS company frustrated by the complexity of affiliate tracking tools. He built Reditus to fix his own problem – ensuring tight product-market fit from day one. Priority: Mid-termDifficulty: MediumBest Stage: Pre-Product to MVP Example / Use Case:He wrote down his day-to-day pain points and evaluated…

  • Use Affiliate Marketing as a Scalable Acquisition Channel From Day One

    —

    by

    awesaas
    in , ,

    Tactic Description:Joran built Reditus with affiliate marketing at the core of his go-to-market. He didn’t wait to grow before launching a program – instead, he made affiliates part of the product’s DNA from the beginning, using them to amplify early reach. Priority: Short-termDifficulty: MediumBest Stage: Early Growth Example / Use Case:By recruiting niche influencers and…

  • Use Cold Email as a Feedback Loop, Not Just a Funnel

    —

    by

    awesaas
    in ,

    Tactic Description:Ben treated outbound not just as a channel, but as a fast iteration loop for messaging. Every campaign revealed which pain points resonated, which job titles replied, and which offers failed — refining product marketing in real-time. Priority: Long-termDifficulty: MediumBest Stage: Growth Example / Use Case:Chronologic learned that mid-level managers converted better than execs,…

  • Make Your Outbound Message Start with the Buyer’s Outcome

    —

    by

    awesaas
    in ,

    Tactic Description:Ben shares that Chronologic’s outbound success came from leading with the buyer’s desired end result – not the product, not the features. Their top-performing emails didn’t even mention their tool until the second or third line. Priority: Short-termDifficulty: MediumBest Stage: Early Growth to Scaling Example / Use Case:Instead of “Chronologic helps you automate scheduling,”…

  • Productize Your First Value Moment in the Email

    —

    by

    awesaas
    in ,

    Tactic Description:Chronologic didn’t just talk about results – they showed it. In the very first email, they pre-booked a meeting on the recipient’s calendar using automation. It was bold, frictionless, and created instant engagement. Priority: Mid-termDifficulty: HighBest Stage: Growth Example / Use Case:They sent emails like: “We already set up a meeting with [rep] for…

  • Use Educational Content to Build a High-Trust Funnel

    —

    by

    awesaas
    in ,

    Tactic Description:Craig invested early in blog posts, podcast episodes, and webinars to educate creators about starting and growing a podcast, naturally leading them to Castos as the solution. Priority: Long-termDifficulty: MediumBest Stage: Growth to Scaling Example / Use Case:One blog post on “How to launch a podcast in 30 days” became a top traffic driver…

  • Focus on One Niche Use Case and Go Deep

    —

    by

    awesaas
    in

    Tactic Description:Instead of being a podcast platform for everyone, Craig focused Castos on independent creators and brands with existing audiences. This allowed for clear messaging, tailored features, and deeper word-of-mouth. Priority: Mid-termDifficulty: MediumBest Stage: Early Growth Example / Use Case:Castos integrated deeply with WordPress to serve bloggers-turned-podcasters – differentiating from competitors that targeted techies or…

  • Start With a Productized Service to Fund the SaaS

    —

    by

    awesaas
    in ,

    Tactic Description:Craig began by offering podcast editing services before launching Castos as a SaaS. This service-first model allowed him to validate demand, build customer relationships, and generate early revenue to fund product development. Priority: Short-termDifficulty: MediumBest Stage: Pre-Product to MVP Example / Use Case:Castos was born from Craig’s podcast production business. After seeing repeatable needs,…

  • Use Embedded Qualitative Feedback to Guide Feature Development

    —

    by

    awesaas
    in ,

    Tactic Description:Moritz talks about using contextual in-app questions at the moment of usage to gather granular feedback on specific features, reducing reliance on guesswork and boosting roadmap confidence. Priority: Long-termDifficulty: MediumBest Stage: Growth Example / Use Case:After launching a new feature, Refiner showed a single in-app question: “What would make this more useful for you?”…

  • Build a Minimum Marketable Product – Not Just an MVP

    —

    by

    awesaas
    in ,

    Tactic Description:Moritz coined the idea of building an MMP – a version of your product that’s not only functional but also compelling enough to market. This means skipping skeleton prototypes and launching only once it’s usable and desirable. Priority: Mid-termDifficulty: HighBest Stage: Idea to Launch Example / Use Case:He spent 3–4 months building Refiner’s initial…