Awesome SaaS

Author: awesaas

  • Build Around the Habits of Your ICP, Not the Industry Norms

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    awesaas
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    Tactic Description:Hack Chinese succeeded by aligning itself with the daily habits of its users – instead of trying to “stand out” in the flashy SaaS way. It became part of a routine, not a trend. Priority: Long-termDifficulty: MediumBest Stage: Growth to Scaling Example / Use Case:Daniel prioritized speed, mobile access, and short-session design – ideal…

  • Let the Product Replace the Sales Team With Self-Guided Motivation Loops

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    awesaas
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    Tactic Description:Daniel intentionally avoided building a sales team. Instead, he focused on making the product experience so self-motivating that users onboarded, retained, and upgraded on their own. Priority: Mid-termDifficulty: MediumBest Stage: Growth Example / Use Case:Hack Chinese featured streak tracking, learning milestones, and daily reminders that created an internal reward loop – driving up engagement…

  • Build a SaaS That Solves an Obsession, Not Just a Pain

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    Tactic Description:Daniel explains that Hack Chinese succeeded because it served a deep obsession – not just a surface-level frustration. Language learners aren’t just solving a problem, they’re chasing mastery. That emotional pull created loyal, daily users. Priority: Short-termDifficulty: MediumBest Stage: Early Growth Example / Use Case:Rather than pitch “learn Chinese,” Daniel framed Hack Chinese as…

  • Focus Your Marketing on One Job, One Promise, One Channel

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    awesaas
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    Tactic Description:Asia warns against spreading efforts too thin across features, personas, and channels. Instead, she recommends focusing on one job your product solves, one core promise you fulfill, and one channel that brings consistent ROI. Priority: Long-termDifficulty: HighBest Stage: Growth to Scaling Example / Use Case:A project management tool trimmed its messaging to focus only…

  • Use Customer-Led Positioning to Clarify Real Value

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    Tactic Description:Asia urges founders to let customers define positioning – by analyzing what they actually say about the product when recommending it, not what you assume they value. Priority: Mid-termDifficulty: MediumBest Stage: Growth Example / Use Case:A SaaS that thought it sold “automated reporting” realized its best customers were buying peace of mind – because…

  • Build a Movement Around the Belief, Not the Product

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    awesaas
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    Tactic Description:Asia explains that products don’t create loyal customers – shared beliefs do. Founders should articulate a clear philosophy or worldview that resonates with their ideal customers, and position their product as a tool to fulfill that belief. Priority: Short-termDifficulty: MediumBest Stage: Early Growth Example / Use Case:A time-tracking SaaS grew rapidly by rallying around…

  • Use Social Proof Loops to Increase Trust in the Feed

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    Tactic Description:KD emphasizes that social proof compounds – especially on LinkedIn. Even a few visible wins (user shoutouts, case studies, screenshots) create credibility that scales with every post. Priority: Long-termDifficulty: MediumBest Stage: Growth to Scaling Example / Use Case:One SaaS team ran a campaign where every new user was encouraged to post “Why I signed…

  • Create 3 Pillars of Content That Build Awareness and Trust

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    Tactic Description:KD outlines a content system based on three pillars: Teach, Relate, and Convert. Together, they help SaaS founders grow influence while driving action without sounding like salespeople. Priority: Mid-termDifficulty: MediumBest Stage: Growth Example / Use Case:A B2B SaaS founder posted 3x per week using this method – tutorials (Teach), personal founder moments (Relate), and…

  • Turn Your LinkedIn Profile Into a High-Converting Landing Page

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    awesaas
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    Tactic Description:KD teaches that your LinkedIn profile isn’t a résumé – it’s a sales page. He advises SaaS founders and marketers to rewrite their headlines, bios, and featured sections to speak directly to their ICP’s pain and promise. Priority: Short-termDifficulty: MediumBest Stage: Early to Growth Example / Use Case:One SaaS founder changed their headline from…

  • Run a Lean Stack With No-Code to Move Fast and Stay Profitable

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    awesaas
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    Tactic Description:Joran built Reditus using no-code tools like Bubble and Zapier to avoid dev bottlenecks. This allowed him to test features, automate workflows, and keep operating costs extremely low during early growth. Priority: Long-termDifficulty: MediumBest Stage: MVP to Growth Example / Use Case:Using no-code automation, he built an entire affiliate management backend without hiring engineers…