Awesome SaaS

Author: awesaas

  • Compete on Performance and Craft, Not Just Features

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    Tactic Description:Tuple took a stand: they wanted to be the fastest, smoothest pair-programming tool – and obsessed over audio latency, screen quality, and memory usage. This technical edge helped them win hardcore developer fans. Priority: Mid-termDifficulty: HighBest Stage: Growth Example / Use Case:They ran benchmarks against Zoom and Slack, highlighting Tuple’s performance superiority in developer-specific…

  • Use Founder-Led Selling to Earn Trust With a Skeptical Audience

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    Tactic Description:Ben and his co-founders didn’t outsource sales early on. Instead, they personally handled demos, responded to emails, and participated in dev communities – building credibility by being technical, transparent, and helpful. Priority: Short-termDifficulty: MediumBest Stage: Early Growth Example / Use Case:Tuple’s early traction came from engineers who resonated with how the founders talked like…

  • Sell the Habit, Not the Product

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    Tactic Description:Corey focused his marketing not on what SwipeWell does, but on the habit of swiping regularly. Once users adopted the habit, the product became indispensable. Priority: Long-termDifficulty: MediumBest Stage: Growth to Retention Example / Use Case:He created a daily swipe challenge, built email automations encouraging swipe routines, and shared success stories from users who…

  • Bootstrap Growth with Founder-Led Content and Community Collabs

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    Tactic Description:Corey leveraged his personal brand, newsletter audience, and network to seed SwipeWell’s growth – creating useful swipe files, collaborating with other creators, and embedding the product in existing workflows. Priority: Mid-termDifficulty: MediumBest Stage: Growth Example / Use Case:He created public swipe files on topics like “Great SaaS CTAs” and co-promoted them with creators –…

  • Compete with Curation, Not Complexity

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    Tactic Description:Corey shares that in a crowded space, like design inspiration tools, SwipeWell won by offering curation and focus – not feature bloat. The goal wasn’t to be “better” than competitors, but to be clearer and simpler. Priority: Short-termDifficulty: MediumBest Stage: Launch to Growth Example / Use Case:Instead of chasing dozens of features, SwipeWell focused…

  • Market Like a Developer -With Thoughtful, Useful Content

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    Tactic Description:Benedikt and his co-founder focused on high-signal, educational content to reach technical founders. Their marketing relied more on developer empathy than keyword stuffing or generic lead magnets. Priority: Long-termDifficulty: HighBest Stage: Growth Example / Use Case:Userlist’s blog features deep-dive technical use cases, honest founder stories, and lifecycle email frameworks – earning backlinks and praise…

  • Build a Calm Company That’s Boringly Profitable

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    Tactic Description:Like other indie SaaS founders, Benedikt emphasized calm growth – choosing profitability, clarity, and longevity over aggressive scaling. The team worked 4-day weeks and made deliberate, durable decisions. Priority: Mid-termDifficulty: MediumBest Stage: Growth Example / Use Case:Userlist grew slowly but steadily without funding, press, or performance marketing. Retention and word-of-mouth became the key growth…

  • Pick a Pain That Grows With Your Customer’s Business

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    Tactic Description:Benedikt shares how Userlist succeeded by solving a problem that intensifies as customers grow – user onboarding and lifecycle email automation. Unlike basic email tools, Userlist is built specifically for SaaS workflows. Priority: Short-termDifficulty: MediumBest Stage: Early to Growth Example / Use Case:Userlist customers typically outgrow Mailchimp or Intercom workflows as they scale. The…

  • Use Founder’s Voice + Indie Credibility as a Differentiator

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    Tactic Description:Derrick’s personal brand gave SavvyCal a boost – he shared his process, struggles, and decisions publicly, earning respect and support from the indie SaaS community. Priority: Long-termDifficulty: EasyBest Stage: Early to Growth Example / Use Case:His tweets about Calendly frustrations and UX opinions became magnets for users who felt the same. Many converted before…

  • Win the Market with Clear Positioning Against the Leader

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    Tactic Description:Derrick didn’t try to hide from Calendly – he leaned into it. His entire positioning framed SavvyCal as a respectful alternative to rigid, impersonal scheduling tools. Priority: Mid-termDifficulty: MediumBest Stage: Early Growth Example / Use Case:Their homepage ran direct comparisons like “Why switch from Calendly?” and featured influencer endorsements from people who made the…