Awesome SaaS

Author: awesaas

  • Democratize Design by Balancing 5 Pillars

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    awesaas
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    Tactic Description:IKEA balances 5 elements in every product: form, function, quality, sustainability, and low price. No single element can dominate – all must harmonize to deliver value at scale. Priority: Long-termDifficulty: HighBest Stage: Scaling Example / Use Case:A chair could be stronger with metal, prettier with color, greener with bamboo – but it must also…

  • Use In-Home Research to Discover Real-World Problems

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    awesaas
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    Tactic Description:IKEA teams regularly visit real homes around the world to study how people actually live – not how they claim to. This grounds design in behavior, not aspiration. Priority: Mid-termDifficulty: MediumBest Stage: Product Discovery Example / Use Case:Researchers observed that most people don’t open wardrobe drawers fully, leading IKEA to design sliding doors and…

  • Design Products by Starting With a Target Price

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    awesaas
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    Tactic Description:Fredrika shares that IKEA’s design process begins with a price tag, not a prototype. The team defines the maximum acceptable price for customers and works backward – reverse-engineering materials, components, and logistics to stay within that constraint. Priority: Short-termDifficulty: HighBest Stage: Product Planning Example / Use Case:IKEA set a €29 target for a table.…

  • Win With Support and Onboarding, Not Just Features

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    Tactic Description:Craig prioritized human onboarding and personalized support – even as they grew. In a market where everyone looked the same feature-wise, this became a key differentiator. Priority: Long-termDifficulty: MediumBest Stage: Growth to Scale Example / Use Case:They offered white-glove onboarding to new customers – setting up RSS feeds, migrating old content, and fixing audio…

  • Bundle Services + SaaS to Increase ACV Early On

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    Tactic Description:Castos offered podcast editing services alongside its hosting SaaS – allowing them to monetize early customers with a higher average contract value (ACV) while validating deeper user needs. Priority: Mid-termDifficulty: MediumBest Stage: Early Growth Example / Use Case:Their editing add-on created sticky, high-LTV customers. It also gave them insight into customer workflows, content strategies,…

  • Pick a Boring, Evergreen Problem With Recurring Value

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    Tactic Description:Craig emphasizes choosing unsexy problems with ongoing operational pain – not hype-based ideas. Castos focused on podcast hosting: a stable, recurring need with predictable revenue and low churn. Priority: Short-termDifficulty: MediumBest Stage: Idea to Early Growth Example / Use Case:Instead of building a creator tool or monetization gimmick, Castos focused on hosting and analytics…

  • Use Direct Competitor SEO to Win Bottom-of-Funnel Traffic

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    Tactic Description:Marc ranks highly for long-tail keywords like “Airtable Webflow integration not working” and “best way to sync Webflow with Airtable” – by creating blog posts that don’t just compare tools, but show how to switch. Priority: Long-termDifficulty: MediumBest Stage: Growth Example / Use Case:One of his top-performing posts is “PowerImporter vs Zapier for Webflow…

  • Build Quietly, Sell Publicly (via Indie-Hacker Style Launches)

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    awesaas
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    Tactic Description:Marc built PowerImporter quietly – then launched it on platforms like Twitter and Indie Hackers with progress updates, waitlist incentives, and educational blog posts. This lean launch generated credibility, backlinks, and early users. Priority: Mid-termDifficulty: MediumBest Stage: MVP to Growth Example / Use Case:He didn’t invest in big PR or paid ads. He wrote…

  • Focus on One Use Case, Not All the Possibilities

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    Tactic Description:Marc explains how PowerImporter grew by solving one specific, repetitive pain – syncing Airtable with Webflow. Instead of becoming a “data sync platform,” it nailed this one integration with speed, reliability, and simplicity. Priority: Short-termDifficulty: EasyBest Stage: Early Growth Example / Use Case:The product homepage didn’t list endless use cases. It clearly stated: “Sync…

  • Launch Privately and Gate Access to Drive Desire

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    awesaas
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    Tactic Description:Tuple didn’t launch publicly for months. They carefully onboarded users from a waitlist, requested feedback, and tuned their product to perfection. The scarcity drove buzz, referrals, and anticipation. Priority: Long-termDifficulty: MediumBest Stage: MVP to Growth Example / Use Case:They personally onboarded early dev teams, which helped shape the roadmap and created superfans who shared…