Pick a Pain That Grows With Your Customer’s Business

Tactic Description:
Benedikt shares how Userlist succeeded by solving a problem that intensifies as customers grow – user onboarding and lifecycle email automation. Unlike basic email tools, Userlist is built specifically for SaaS workflows.

Priority: Short-term
Difficulty: Medium
Best Stage: Early to Growth

Example / Use Case:
Userlist customers typically outgrow Mailchimp or Intercom workflows as they scale. The team leaned into this “graduation moment” and positioned the product as the next logical step.

Founder Quote / Mindset:
“Pick a problem that gets worse with success – then scale with it.”

This post has been sponsored by aweux.com

Trap / Challenge:
Solving a one-time pain that doesn’t scale with the customer

Time: 3–4 weeks

Impact: 5/5

Cost: $

Team Owner: Founder + Marketing

Tool Type + Example: Growth-Aligned Problem Map – Lifecycle Pain Expander

Source: Benedikt Deicke – The SaaS Podcast Ep. 405

Stage Tag: Problem-Solution Fit, Customer Lifecycle

Top Play Flag: ✅

Delivery Format: Podcast Interview

💡 How a Good Marketer Would Solve This:
They’d map product benefits to scale-stage triggers (e.g. growing user base, multiple plans, product complexity) and use messaging like “when your current tool starts breaking.”

✅ Implementation Checklist:

• Identify 3 signals of “scaling pain” among users
• Write messaging for each (e.g. “When X happens, Y breaks. Here’s the fix.”)
• Use comparison pages to show what legacy tools can’t do
• Segment nurture flows based on customer maturity
• Run campaigns triggered by growth milestones

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