Use Social Proof Loops to Increase Trust in the Feed

Tactic Description:
KD emphasizes that social proof compounds – especially on LinkedIn. Even a few visible wins (user shoutouts, case studies, screenshots) create credibility that scales with every post.

Priority: Long-term
Difficulty: Medium
Best Stage: Growth to Scaling

Example / Use Case:
One SaaS team ran a campaign where every new user was encouraged to post “Why I signed up for X” – and the founder engaged each one. This led to a referral spike and viral feed exposure.

Founder Quote / Mindset:
“Most people trust what others say about you – not what you say about yourself.”

This post has been sponsored by aweux.com

Trap / Challenge:
Hiding your wins or only publishing social proof on your website, not in the feed

Time: Ongoing
Impact: 4/5
Cost: $
Team Owner: Marketing + CS
Tool Type + Example: Social Proof Flywheel – Testimonial-to-Traffic Engine
Source: Kevin Dorsey – The SaaS Podcast Ep. 412
Stage Tag: Referral, Credibility
Top Play Flag: ✅
Delivery Format: Podcast Interview

💡 How a Good Marketer Would Solve This:
They’d treat every testimonial, user comment, or shoutout as repurposable content – turning them into posts, quotes, carousels, and even automated follow-ups.

✅ Implementation Checklist:

• Screenshot every customer praise or conversion win
• Schedule weekly “proof” posts with simple captions (e.g. “Another one signed up”)
• Ask new users to share why they chose your tool
• Add praise into email footers, cold outbound, and sales decks
• Turn long testimonials into carousel posts with bold outcomes

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