Turn Your LinkedIn Profile Into a High-Converting Landing Page

Tactic Description:
KD teaches that your LinkedIn profile isn’t a résumé – it’s a sales page. He advises SaaS founders and marketers to rewrite their headlines, bios, and featured sections to speak directly to their ICP’s pain and promise.

Priority: Short-term
Difficulty: Medium
Best Stage: Early to Growth

Example / Use Case:
One SaaS founder changed their headline from “CEO at X” to “Helping HR leaders automate 80% of onboarding,” and saw a 3x boost in connection requests and inbound demo messages.

Founder Quote / Mindset:
“People don’t care who you are. They care what you can do for them.”

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Trap / Challenge:
Using generic titles or writing bios like job descriptions instead of offers

Time: 1 week

Impact: 5/5

Cost: $

Team Owner: Founder + Marketing

Tool Type + Example: LinkedIn Audit Sheet – ICP-Focused Profile Builder

Source: Kevin Dorsey – The SaaS Podcast Ep. 412

Stage Tag: Organic Growth, Personal Branding

Top Play Flag: ✅

Delivery Format: Podcast Interview

💡 How a Good Marketer Would Solve This:
They’d treat LinkedIn like the homepage of the founder’s funnel – optimizing every line to speak to outcomes, triggers, and testimonials.

✅ Implementation Checklist:

• Rewrite headline to focus on transformation delivered, not title
• Add a customer-focused CTA in the banner or featured section
• Turn About section into a mini landing page (Problem > Solution > Proof > CTA)
• Highlight 3–5 posts that show expertise and empathy
• Pin case studies or user praise in the featured section

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