Tactic Description:
Marc explains that Plausible’s radical transparency – from pricing to product roadmap – built fierce customer loyalty. They made everything public, including traffic and revenue, and let users feel like co-builders.
Priority: Mid-term
Difficulty: Medium
Best Stage: Growth
Example / Use Case:
They published their churn rate, server costs, and even investor rejections. This led to word-of-mouth growth, community-led testimonials, and high retention.
Founder Quote / Mindset:
“People trust people – not logos. The more we shared, the more they believed in us.”
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Trap / Challenge:
Keeping everything behind closed doors due to fear of competition or exposure
Time: Ongoing
Impact: 4/5
Cost: $
Team Owner: Founder + Marketing
Tool Type + Example: Public Company Dashboard – Open Startup Movement
Source: Marc Thomas – The SaaS Podcast Ep. 418
Stage Tag: Brand Loyalty, Customer Marketing
Top Play Flag: ✅
Delivery Format: Podcast Interview
💡 How a Good Marketer Would Solve This:
They’d pitch transparency as a brand differentiator. They’d run newsletters like “Inside Our Business,” showing honest lessons, not polished PR. This turns users into evangelists.
✅ Implementation Checklist:
- Create a public roadmap and revenue dashboard
- Start a behind-the-scenes blog or newsletter
- Share raw learnings from product failures and wins
- Invite users to vote on feature prioritization
- Make transparency a key value in onboarding and support
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